Marketing (for Business Majors)

The process continues with the packaging, pricing, advertising, distribution, sales promotion, and servicing of the firms' offerings. Marketing incorporates a variety of related business activities. While individual occupations within these diverse areas may be specialized, decisions in any one of them require a broad understanding of the marketing process and an ability to analyze the factors that influence it. This broadly designed minor is appropriate for careers in: marketing management; promotional strategy; personal selling and sales management; retail merchandising and management; marketing research. Knowledge of product design, advertising, pricing, consumer behavior and distribution management is also essential. Careers in brand management or marketing research may require additional education (e.g., an MBA). Additional experience provided by internships can greatly facilitate the job search process. A large percentage UT graduates in marketing are employed as sales representatives, usually for large consumer products or industrial firms, or in retailing as assistant buyers or department managers.