Business Analytics

Businesses are generating and collecting a massive amount of data from both business transactions and user generated data. Students that graduate with a degree in Business Analytics will be prepared to leverage statistical analysis, data mining, natural language processing, optimization, and machine learning to provide practical recommendations to improve business results in a wide variety of areas.
They will also understand the ethical issues surrounding the design, development, and use of these technologies. Students who graduate from this program are good candidates for data modeling and analyst positions in both large companies such as Amazon, Google, Walmart, Uber, etc., as well as small businesses, government agencies, startups and consulting companies.
Business Analytics majors will learn:

To understand and critically apply the concepts and methods of business analytics.
To critically analyze and synthesize data.
To use data and models to create viable solutions to complex unstructured business problems.
To interpret results, evaluate solutions, and identify appropriate courses of action for a given managerial situation.
To develop critical thinking, ethical and social responsibility, necessary to understand the complex social, cultural, and ethical context of business problems and the associated use of analytics tools and methods, and to instill a sense of ethical decision-making.

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Prospective University of Texas at Austin students should visit UT Admissions to learn about the application process and how to declare a major.

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Undergraduates currently enrolled at The University of Texas at Austin who wish to change to a business major need to apply for an internal transfer. McCombs School of Business accepts students for the fall and spring semesters.
Students are encouraged to attend an internal transfer information session and read more about the minimum requirements through the McCombs Internal Transfer website.

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View the School of Business undergraduate degree plans to learn more about the required courses for the accounting major.
View the course offerings page for up-to-date information on business analytics courses offered through McCombs.

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Business Analytics does not offer specific concentrations or tracks; however, there is a variety of elective courses offered in the BAX electives a student must choose to take.

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Students within Business Analytics tend to be analytical and good at visualizing a problem from multiple angles. They are creative problem solvers and interact with people from many different areas of expertise, making them proficient communicators.

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Understand and critically apply the concepts and methods of business analytics.
Critically analyze and synthesize data.
Create viable solutions to complex unstructured business problems.
Interpret results, evaluate solutions, and identify appropriate courses of action for a given managerial situation.
Develop critical thinking, ethical and social responsibility skills to understand the complex social, cultural, and ethical context of business problems.