Students majoring in advertising can apply to specialize in one of three programs: Texas Creative, Texas Media & Analytics, and Texas Immersive. Admission to these programs requires an application process; students who are not interested in or accepted into one of these programs will complete twelve hours of advertising elective coursework (nine hours must be upper-division).
Texas Creative molds students into fearless experimental thinkers who are primed to create innovative advertising, branding, and social messages that are delivered through a variety of integrated traditional and nontraditional media. The Texas Creative curriculum stresses big-idea branding, conceptual thinking, collaboration, and creative development through a series of selective courses and seminars: Beginning, Intermediate, and Advanced Portfolio Development, Capstone Portfolio, Copywriting, Art Direction, and many other frequent offerings. Upon completing the sequence, students graduate with portfolios, and a wealth of experience, that can assist them in landing positions in the industry.
Texas Media & Analytics is designed to help students develop the characteristics that define success in advertising media planning, buying, sales, and new media development. Within Texas Media, students have the opportunity to obtain a Texas Interactive focus, designed to give students a better understanding of interactive communication within the context of advertising, direct response, and other forms of integrated communications. Because advertising media is a broad and quickly evolving industry, the program offers a variety of courses, allowing students to focus their training and allowing the program itself to adapt to industry developments.
Texas Immersive is an interdisciplinary specialization focused on four key areas: Audience – Story – Technology – Innovation. Developing these competencies will foster deep emotional connections, create lasting impact and prepare our students to take on real-world challenges. Overall, students will learn to become Experience Designers... those who understand how to target and build stronger relationships with audiences; tell stories and drive meaningful interactions in a connected environment; and create strong franchises using audience-centric activation models.