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Major in the Moody College of Communication

Major Advertising

The Department of Advertising at The University of Texas at Austin defies categorization because it offers such diverse resources.

It is both a training ground for creatives, account executives, media planners, account planners, interactive specialists and researchers, as well as an academic institution for the study of advertising and public relations.

Declaration Requirements


Prospective University of Texas at Austin students should visit UT Admissions to learn about the application process and how to declare a major.

How to Declare


Current UT students interested in transferring to the Moody College of Communication can learn more about application deadlines, requirements, and information sessions on the internal transfer website.

Required Courses


View degree requirements and checklists to see the required courses for the Bachelor of Science in Advertising.

Courses in advertising are very specific and have to be taken in a specific order. Students have to follow the sequence and should not expect to rush through the degree by taking several advertising courses together.

Completing the course requirements will take at least four semesters due to the sequencing of coursework. The first level courses students will take include ADV 318J and ADV 309R. These courses may not be taken off campus and must be taken in-residence at UT. Some courses offered in advertising do not count towards the advertising degree, so you should read the course schedule carefully and consult the internal transfer advisor to be sure you don't mistakenly take one of these courses.



Students majoring in advertising can apply to specialize in one of three programs: Texas Creative, Texas Media & Analytics, and Texas Immersive. Admission to these programs requires an application process; students who are not interested in or accepted into one of these programs will complete twelve hours of advertising elective coursework (nine hours must be upper-division).

Texas Creative molds students into fearless experimental thinkers who are primed to create innovative advertising, branding, and social messages that are delivered through a variety of integrated traditional and nontraditional media. The Texas Creative curriculum stresses big-idea branding, conceptual thinking, collaboration, and creative development through a series of selective courses and seminars: Beginning, Intermediate, and Advanced Portfolio Development, Capstone Portfolio, Copywriting, Art Direction, and many other frequent offerings. Upon completing the sequence, students graduate with portfolios, and a wealth of experience, that can assist them in landing positions in the industry.

Texas Media & Analytics is designed to help students develop the characteristics that define success in advertising media planning, buying, sales, and new media development. Within Texas Media, students have the opportunity to obtain a Texas Interactive focus, designed to give students a better understanding of interactive communication within the context of advertising, direct response, and other forms of integrated communications. Because advertising media is a broad and quickly evolving industry, the program offers a variety of courses, allowing students to focus their training and allowing the program itself to adapt to industry developments.

Texas Immersive is an interdisciplinary specialization focused on four key areas: Audience – Story – Technology – Innovation. Developing these competencies will foster deep emotional connections, create lasting impact and prepare our students to take on real-world challenges. Overall, students will learn to become Experience Designers... those who understand how to target and build stronger relationships with audiences; tell stories and drive meaningful interactions in a connected environment; and create strong franchises using audience-centric activation models.



Students in the advertising major tend to be persuasive communicators. Creative and imaginative personalities can pursue the creative track, while critical and strategic thinkers are found in the media track.



Skills students gain via the advertising program include:

  • Ability to work individually and in collaborative groups
  • Interpersonal communication skills
  • Critical thinking skills
  • Ability to adhere to deadlines


Your major does not always determine your career path. Many graduates pursue careers outside their field, depending on their interests and experiences.


It’s not just your major that matters! Make yourself marketable by gaining a variety of experiences in college. Read a few inspiring stories by professionals whose experiences led to great careers.

Contact a Texas Career Engagement career counselor today to find out how you can turn your major into a career.